Стратегия размещения QR Code: Где расположить коды

QR Code Placement Strategy: Where to Put Your Codes

Where you place a QR code matters as much as what it links to. Poor placement kills scan rates, while strategic positioning maximises engagement.

Height and Angle

Eye level: QR codes should be at 1.4-1.7 metres (adult eye level) for standing audiences. For seated audiences (restaurants, transit), adjust to 0.8-1.0 metres.

Perpendicular: The QR code should face the scanner as directly as possible. Codes angled more than 45 degrees from the viewer's perspective are significantly harder to scan.

Avoid looking up: QR codes placed high on walls or on overhead signage require an awkward phone angle and are rarely scanned.

Lighting

• Well-lit areas: Scanners perform best with even, moderate lighting
• Avoid direct sunlight on glossy surfaces: Glare prevents scanning
• Backlit signs: Can work well for inverted QR codes (white on dark)
• Low light: Possible but requires larger QR codes and higher EC levels

Dwell Time

Place QR codes where people wait:

Accessibility

• Ensure wheelchair users can reach and scan the QR code
• Provide a text URL alternative for those who cannot or choose not to scan
• Do not place QR codes behind glass that creates reflections
• Consider colour-blind users when using coloured QR codes

Placement Mistakes That Kill Scan Rates

1. Behind glass or plastic: Reflections and glare block scanning
2. On moving vehicles: No time to scan
3. Above 2 metres height: Awkward angle, poor phone-to-code alignment
4. In dark corners: Insufficient lighting for camera
5. No context or CTA: People do not scan codes they do not understand

Key Takeaways

• Place QR codes at eye level (1.4-1.7 m) facing the viewer directly
• Position where people wait (elevator lobbies, queues, tables)
• Ensure even lighting without glare on the QR code surface
• Never place on moving vehicles or at heights above 2 metres
• Always include a call-to-action explaining the scan benefit